Apps store optimization (ASO) is the process of improving and ascends mobile app (just like android, iPhone and Windows) and also just like search engine (SEO) for website. Specifically, app store optimization includes the process of ranking highly in an app store’s search results and top and high chart ranking. The concept of ASO aims at increasing your apps visibility in systematic manners. By featuring on an apps store will stand a better chance to visible and notice to the potential users. Everyday many application comes in the world of mobile app market and create tough competition in the market due to this it’s very difficult to highlight your app in the app market. And having more and tough competition it is obvious that only top ranking app will be access by the user and the app which is in bottom very soon run out from the business, so in order to ascend your app distribution and downloads it is very essential that your apps are fully optimized to come on the zenith of user search result engine on app stores. If you really want to come up and sight of users then make sure to optimize your app with right ASO tools before set up and launching your mobile app.
ASO marketer such as SEO work by optimizing their content so that search engine position of their content is higher on search engine result page. Fetching more and more users on their content. After being top rank in apps store and SEO it is under benefit for any company and user can easily get the apps and search engine.
ASO marketers try to achieve some goals which is as follows:
- Rank higher compared to competitors
- Create attractive and exotic graphic (promo, screenshot, video etc.)
- Being found more easily by users due to no 1 in apps store and search engine result.
- Rank higher in Google’s meaning full search for application.
- Good and important review by the downloaded users.
- App logo.
- ASO Keyword research and analysis.
- Content Optimization.
- App review and rating.
- App title and description.
- App screenshot.
- Creating and monitoring keywords.
- Improve your app ranking through ASO and let your app visible in front of user.
- After imparting ASO service, a unique brand value is created for your app.
- It can prove a trump card and ace for your marketing stat.
- Your app get filtered from various risk factor.