App Store Optimization
It is the process of improving mobile app (android, iPhone and Windows) and also just like a search engine (SEO) for a website. Specifically, app store optimization includes the process of ranking highly in an app store’s search results. The concept of ASO aims at increasing your app’s visibility in systematic manners to the potential users.
Everyday many application comes in the world of the mobile app market and creates tough competition in the market due to this it’s very difficult to highlight your app in the app market. So in order to ascend your app distribution and downloads, it is very essential that your apps are fully optimized to come on the zenith of user search result engine on app stores.
Main purpose of ASO
ASO marketer such as SEO work by optimizing their content so that the search engine position of their content is higher on the search engine result page. Fetching more and more users on their content. After being the top rank in apps store and SEO it is under benefit for any company and user can easily get the apps and search engine.